This design concept for Globi Kinderkrippen blends vibrant storytelling with user-focused functionality, tailored for families exploring childcare options. Inspired by the playful and recognizable figure of Globi, the site embraces a colorful, friendly aesthetic that appeals to both parents and children.
Key Features:
Immersive Hero Section
A full-width image featuring Globi with children in nature immediately sets a joyful, trust-building tone. It reflects the values of outdoor learning and emotional connection.
Warm Introduction (“About Us”)
A short, approachable introduction supported by child-centered imagery welcomes parents and conveys trust and care.
Interactive Locations Section
The “Standorte” (Locations) section offers quick access to each childcare center, with cheerful illustrations and a carousel-style navigation, inviting users to explore more.
Calls to Action with Personality
Clearly placed options like “Krippenbesichtigung” (Visit the Daycare) and “Anmeldung Krippenplatz” (Register for a Spot) are illustrated with custom Globi-themed artwork, making navigation fun and intuitive.
Parent-Centric News & Updates
A clean news section presents updates in a structured yet playful manner, keeping parents informed and engaged.
Engaging Newsletter Subscription
A lighthearted visual of Globi encouraging users to subscribe helps grow the mailing list while keeping the tone friendly.
Cohesive Visual Identity
Every design element—from custom icons and character illustrations to soft cloud motifs and rounded buttons—supports a unified brand message rooted in safety, care, and joyful discovery.